SMS

Tuesday, October 27

15:00 - 15:45  h
Room:
TBD
Plenary Panel Session
Session Leaders
TBD

All Sessions in Track PLENARY

Monday: 11:00 - 11:45 h   |   Session 1878
Exploiting Disruption to Build a Unicorn in Healthcare

Tuesday: 15:00 - 15:45 h   |   Session 1880
Strategy in Digital Times: How Microsoft Overcame Disruption

Wednesday: 15:00 - 15:45 h   |   Session 1881
Reimagining Capitalism in a World on Fire

Thursday: 15:00 - 15:45 h   |   Session 1882
Exploiting Disruption to Address Social Problems

Friday: 15:00 - 15:45 h   |   Session 1883
The Anatomy of a Disruptor

Tracks PLENARY
Session 1880 -
Strategy in Digital Times: How Microsoft Overcame Disruption

Digitization is changing the strategic landscape for incumbents and challengers alike. Digitization dissolves existing sectoral boundaries and upends established architectures. Moreover, it enables new business models, as monetization shifts from products to services. As it transforms competitive settings, it creates opportunity for new platforms and ecosystems, architected to enable new strategies and business models. In this context, how can established leaders respond? Join this highly interactive session with Microsoft’s Commercial CMO and two leading academics on how to compete in a digital world. We will (future tense?) look at how Microsoft navigated disruptive challenges, multiple times, and came back stronger than before; drawing on its experience, we will delve into the challenges of formulating and executing strategy in a shifting context and overcoming inertia.

Panelists
Marco Iansiti
Harvard University

...is the David Sarnoff Professor of Business Administration at Harvard Business School, where he co-chairs the Digital Initiative and the Laboratory for Innovation Sciences. Iansiti is known for his research on the management of...


Michael G. Jacobides
London Business School

... is the Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School. Selected as one of the Top 50 Management Thinkers in the world in 2019, he is Academic Advisor to the Boston Consulting Group, Visiting Scholar at the ...


Takeshi Numoto
Microsoft Corporation

... is Microsoft’s chief marketing officer of the worldwide commercial business. As commercial chief marketing officer, Numoto runs marketing across a broad commercial product portfolio that enables businesses to modernize and digitally transform...