Corporations often need to adjust their resource bundles in response to factor and product market shocks (e.g., changes in input prices, product and process innovation, and demand). Strategic Management research has underscored the importance of internal resources, organizational structures, and relationships with external partners to explain comparative adjustment costs between organizations. With the recent market shock generated by the global pandemic, it is a good time to take stock of what we have learned about corporations adjusting from one position to another. Understanding how firms can overcome inertia and adjust to new factor and product market positions can help us understand the tradeoffs that corporations are currently facing. In this panel, we seek to outline major determinants of adjustment costs, followed by a discussion on approaches to accelerate corporate adjustment.