SMS

Friday, October 23

15:00 - 16:00  h
Room:
TBD
IG&C Panel Session Session
Session Leader
Vittoria Giada Scalera University of Amsterdam

All Sessions in Track G

Monday: 12:00 - 13:00 h   |   Session 1792
Institutions in Global Strategy

Monday: 13:45 - 14:45 h   |   Session 1793
Decision Making in the MNC: HQ and Subsidiary Dynamics

Tuesday: 13:45 - 14:45 h   |   Session 1794
International Expansion in a Complex World

Wednesday: 12:00 - 13:00 h   |   Session 1791
Property Rights: IPOs, Acquisitions and Ownership

Wednesday: 13:45 - 14:45 h   |   Session 1790
Emerging Market Strategies: Institutions and Regional Diversity

Thursday: 12:00 - 13:00 h   |   Session 1789
FDI: Risk Taking, Signaling and Sentiments

Thursday: 13:45 - 14:45 h   |   Session 1795
Knowledge Search, Sourcing, and Transfer

Friday: 13:45 - 14:45 h   |   Session 1797
Politics and Non-Market Strategies

Friday: 13:45 - 14:45 h   |   Session 1798
Distance and Connectivity in Global Strategy

Tracks G
Session 1630 -
Is CSR Enough? Multinational Enterprises and the Sustainability-Oriented International Strategy

As dominant players in the global economy, multinational enterprises (MNEs) have been called to take a more active role in the achievement of the Sustainable Development Goals (SDGs), and recently their strategy has been increasingly influenced by the UN’s 2030 Agenda. MNEs’ managers are pressured by their stakeholders to integrate policies and practices which have a clear connection to sustainable development. Yet this represents a major managerial challenge, as the MNEs’ actions and strategic decisions may exacerbate rather than alleviate global challenges such as climate change, poverty, gender discrimination, unsustainable consumption, among others. Engagement in corporate social responsibility (CSR) is the most obvious and visible strategy to signal the willingness to be part of the solution, with the ultimate result of the attainment of the SDGs; but is this the only way to promote sustainable development? Probably a more holistic approach adopted by the MNEs would be beneficial for the achievement of a long-term twofold outcome, i.e. an increased efficiency with positive implications for the firm performance and survival, and the attainment of the SDGs. MNEs as channels of people, knowledge, capital and goods across geographical boundaries may leverage this call as an opportunity to rethink their positioning in the global value chains, to redesign their innovation and production processes, and to reconsider their investment strategies, going beyond CSR initiatives and embracing practices which are at the same time more aligned with the SDGs and more efficient. This panel discusses the opportunities and challenges posed by the UN’s 2030 Agenda to the MNEs and their managers.

Panelists
Christian Asmussen
King's College London

Heather Berry
George Washington University

Jonathan Doh
Villanova University

Caroline Flammer
Boston University