With the emergence of new technologies, strategists’ core activities have been fundamentally affected, necessitating both practitioners and scholars to reflect on new opportunities and challenges. This panel brings together scholars to discuss the opportunities but also potential challenges of emerging technologies for the strategy process and firms more broadly. It will address question such as questions such as: In which ways do human actors and technological actors currently collaborate in the course of strategizing? Do we already embed all technological possibilities in the strategy process or are there still certain hurdles to overcome? Do we need to include more actors in the strategy process (e.g., the crowd, ecosystem members)? Do we need human actors for strategizing in the future? We intend this session to offer collective insights from our diverse panel, working at the forefront of these fields.