This panel brings together leading scholars developing a new emphasis on the dynamics of organizational attention to strategic issues. In today’s complex and turbulent environments, organizations miss issues and forget issues, with important strategic consequences. A dynamic perspective highlights how attention involves processes and activities that evolve both before and after the moment of initial ‘sale’. The panel will therefore consider the types of organizationally-specific routines and trans-organizational practices by which organizational attention is gained and sustained over time. The panelists will introduce their particular perspective on attention dynamics and their implications for organizations, identifying particular challenges for the audience. Further they will give brief methodological recommendations for research with a dynamic perspective.