Session 93

Blending CSR, Non-Profit, Symbolic Management and Practitioner Focus Perspectives

Track A

Date: Tuesday, October 6, 2015

Track C

Time: 15:45 – 17:00


Room: Governor's Square 15

Session Chair:

  • Eun-Hee Kim, George Washington University

Title: A Review of the Nonmarket Strategy Literature: Towards a Multi-Theoretical Integration


  • Kamel Mellahi, University of Warwick
  • J. George Frynas, Middlesex University
  • Donald Siegel, State University of New York at Albany, SUNY
  • Pei Sun, Fudan University

Abstract: Two parallel strands of nonmarket strategy research have emerged largely in isolation: strategic corporate social responsibility (CSR) and corporate political activity (CPA), even though there are obvious interactions and overlaps between the social and political aspects of firm strategies. We review and synthesize strategic CSR and CPA research published in top tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance; (b) identify the mechanisms through which nonmarket strategy influences organizational performance; (c) integrate the two strands – strategic CSR and CPA – of the literature; and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance.

Title: How Does Symbolic Management Work in Social Media?: Evidence from Corporate Twitter Accounts


  • Eun-Hee Kim, George Washington University

Abstract: Strategy research on symbolic management has focused on the phenomenon of decoupling between formal corporate policies or formal announcement of corporate policies and actual implementation. The prior literature has paid little attention to how less formal and more frequent communications made possible by social media may alter the nature of symbolic management. In particular, firms may use social media in ways that deviate from its intended purpose. The acclaimed benefit of social media is timely exchange of useful information, thus for corporations to communicate messages without information content or without real-time information can be thought of as a symbolic gesture, perhaps to build rapport and to maintain relationships with their stakeholders. We study how this form of symbolic management may be manifested and what drives it.

Title: The Focussing Effect of Practitioners' Frameworks in Strategy Research


  • Nicolas Megow, University of Paderborn
  • Rudiger Kabst, University of Paderborn

Abstract: We argue that the field of strategy resarch has a tendency to fragment based on the incentives of scientists. To mitigate this, we propose a balancing effect from the interaction with practitioners due to their different set of incentives. We study the cases of five major strategic ideas: SWOT, the Growth-share matrix, Porter's five forces and Rumelt's strategy definition. For each case, interviews will conducted and enriched with literature and citation analysis. Our contribution is an increased understanding of how knowledge has flown between these distinct communities, providing insights into ways for moving from exploration to exploitation of knowledge.

Title: The Secret Code in the Nonprofit Literature: Towards a Theory of Nonprofit Organizations


  • Federica Foce Massa Saluzzo, IESE Business School
  • Susanna Kislenko, International University of Catalonia

Abstract: In 1990 DiMaggio and Anheier concluded their review piece on nonprofit organizations and sectors noting that by incorporating different meanings in different cultures the concept of nonprofitness prevents the development of a theory of nonprofits. In this new review piece we extend the 1990 study and show how some theories systematically develop theoretical insights that develop a nonprofit-specific theory, while others employ nonprofits as settings but adopt constructs that can both be applied to for profit and nonprofit organizations. Our main contribution is to have disclosed the theoretical barriers to the development of a theory of nonprofits. The challenge for future research is to develop “plastic” constructs that at the same time preserve their nonprofit-specificity and adapt to the different cultural interpretations of nonprofitness.

All Sessions in Track A...

Mon: 08:00 – 09:15
Session 88: Firm Boundaries: Theories of New Sources of Competitive Advantage
Mon: 16:45 – 18:00
Session 89: Integrating Theories of Stakeholders, Ownership, Governance and Boards
Tue: 08:00 – 09:15
Session 91: Theory Integration: Strategic Management with IB, Competitive Dynamics, and Value Capture
Tue: 15:45 – 17:00
Session 93: Blending CSR, Non-Profit, Symbolic Management and Practitioner Focus Perspectives

All Sessions in Track C...

Sun: 11:15 – 12:30
Session 47: On the Emerging B Corp Phenomenon and the Future of Capitalism
Sun: 16:15 – 17:30
Session 223: Hybrid organizations and business model heterogeneity
Mon: 08:00 – 09:15
Session 39: Who is a stakeholder?
Mon: 11:15 – 12:30
Session 34: New Explanations of Contextual Differences in CSR
Session 222: Profit and nonprofit organizations: Patterns of collaboration and competition
Mon: 13:45 – 15:00
Session 224: Balancing profit and nonprofit objectives across different business models
Tue: 08:00 – 09:15
Session 43: First Principles in Creating Value: Stakeholder Theory
Tue: 11:00 – 12:15
Session 225: Institutional logics, legitimacy, and embeddedness in profit and nonprofit organizations
Tue: 15:45 – 17:00
Session 46: Accidents, Disasters, and Stakeholder Demands
Session 93: Blending CSR, Non-Profit, Symbolic Management and Practitioner Focus Perspectives
Session 226: Trust, loyalty, compassion: The role of resources in balancing multiple objectives

Strategic Management Society