Session 75

Organizational identity

Track P

Date: Tuesday, October 6, 2015


Time: 14:15 – 15:30


Room: Governor's Square 9

Session Chair:

  • Andreea Kiss, Iowa State University

Title: Defending Home Turf: Examining Identity Domain Theory and Competitive Activity in the U.S. Airline Industry


  • R. Scott Livengood, Ohio State University
  • Trevor Foulk, University of Florida

Abstract: Identity domain theory, which examines the cognitively-created competitive space that best represents a firm’s identity in the market, has been introduced to explain possible cognitive and psychological antecedents to competitive activity. Consistent with this theory, competitive activity of a firm within an area considered an identity domain is predicted to be more intense than competitors that do not consider such a domain. In addition, a firm’s competitive activity is also expected to be more intense within its own identity domain than in other less psychologically-important markets in which it competes, regardless of that market’s strategic importance. Results support these hypotheses and add important dimensions to multimarket competition above and beyond extant work that has focused on strategically-important markets grounded solely on economically-based concepts.

Title: Organizational (Dis)Identification, Reputation and Stakeholders' Reactions to Negative Events


  • Anastasiya Zavyalova, Rice University
  • Jonathan Bundy, Arizona State University

Abstract: A renewed discussion in organizational studies has focused on conceptualizations of organizational reputation as a generalized versus multidimensional construct. Focusing on the perceptual nature of reputation, we propose that stakeholders’ levels of organizational identification may affect whether they form simple or complex perceptions about an organization and, as a result, whether they make generalized or multidimensional reputational assessments. After establishing our theory of organizational identification and reputation, we theorize how the differences in reputational assessments (a) inform stakeholder perceptions of negative events that damage core versus peripheral reputational dimensions and (b) affect the relative effectiveness of accommodative and defensive response strategies.

Title: Survival and Demise in the Bookselling Industry: An Identity-Based Perspective on Incumbent Reaction to Business Model Innovation


  • Yuliya Snihur, Toulouse Business School
  • Andreea Kiss, Iowa State University

Abstract: We examine incumbent reaction to business model innovation (BMI) by Amazon in the bookselling industry. We take an identity-based perspective, and analyze how the main players’ interpretation of key events in the bookselling industry through organizational identity schemas influences their subsequent responses. We adopt a longitudinal multiple case study approach and analyze firm, CEO, and industry-generated archival data over the 1995-2014 time period. Preliminary findings suggest that differences in organizational identity multiplicity lead to differentiated incumbent responses and performance consequences. We contribute to the literature on strategic adaptation by shedding light on the cognitive underpinnings of adaptive processes associated with complex industry events (i.e. business model innovation).Through our examination of the process of multiple identity emergence and management and its consequences on incumbent firm responses to BMI we also contribute to the literature on organizational identity and business models.

Title: The Role of (Dis)Idenficication for Stakeholders' Approval of an Organization Following Positive and Negative Events


  • Anastasiya Zavyalova, Rice University
  • Daniel Zyung, Rice University
  • Conor Callahan, Rice University

Abstract: We contribute to research on social approval of organizations by theorizing how positive and negative organizational events affect perceptions of identifying and disidentifying stakeholders in different ways. We test our hypotheses on a sample of games played by U.S. college football teams in the 2013 season. By combining data from ESPN, Facebook, and College Football Statistics websites, we are able to assess how a team’s victories (positive events) and losses (negative events) affect individuals’ public approval and disapproval of the team with which they identify and disidentify. Our preliminary analyses indicate that when taking into account the level of organizational (dis)identification, stakeholders’ perceptions about an organization following positive and negative events are more nuanced than previously examined.

All Sessions in Track P...

Sun: 08:00 – 09:15
Session 281: Models and Evidence in Behavioral Strategy
Sun: 09:45 – 11:00
Session 280: Neuro-science in Behavioral Strategy Research
Sun: 11:15 – 12:30
Session 282: The Origins and Future Development of Behavioral Strategy
Sun: 16:15 – 17:30
Session 77: Organization Level Cognition
Sun: 17:45 – 00:00
Session 325: Behavioral Strategy Business Meeting
Mon: 08:00 – 09:15
Session 72: External Influences: Audiences and Media
Session 83: Behavioral Strategy at the Firm Level
Mon: 11:15 – 12:30
Session 68: Behavioral Theory & Learning
Mon: 13:45 – 15:00
Session 69: Problematizing Categories: Performance, Audiences, Innovation and Status
Session 169: The Role of Attention in Organizational Processes (Evaluation, Promotion, Innovation and Growth)
Mon: 16:45 – 18:00
Session 85: Governance
Tue: 08:00 – 09:15
Session 80: Business Models and Innovation
Tue: 11:00 – 12:15
Session 70: CEO Characteristics: Microfoundations of Behavioral Strategy
Tue: 14:15 – 15:30
Session 71: Upper Echelons and Individual Decision Makers
Session 75: Organizational identity
Tue: 15:45 – 17:00
Session 79: Cognition, Identity and Search
Tue: 17:30 – 18:45
Session 84: Competitors and Other External Forces

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