Session 66

Building Nonmarket Strategic Capability

Track J

Date: Tuesday, October 6, 2015


Time: 15:45 – 17:00


Room: Director's Row H

Session Chair:

  • Howard Viney, Open University


Abstract: The focus of this symposium is on the practice issues associated with corporate political activity (CPA) and pursuing an effective nonmarket strategy while simultaneously ensuring that it is truly aligned to the more traditional competitive strategies of an organization. Themes addressed will therefore include the challenges firms face in developing and deploying appropriate resources and capabilities to deliver an effective nonmarket strategy as well as looking at the challenges organizations face in coordinating market and nonmarket resources and capabilities to deliver a truly aligned strategy. In addition the symposium reports early findings emerging from the Government Affairs Research Club, an initiative to improve the practice of the government affairs function within companies.

All Sessions in Track J...

Sun: 08:00 – 09:15
Session 74: Open Strategy Workshops: Lessons Learned from Practising Strategizing
Sun: 09:45 – 11:00
Session 76: The evolution of the strategy as a profession and the field of strategy
Sun: 11:15 – 12:30
Session 81: Mapping current insights on strategy implementation
Sun: 16:15 – 17:30
Session 61: The Institutional Level of Strategizing Activities
Sun: 17:45 – 00:00
Session 318: Strategy Practice Business Meeting
Mon: 08:00 – 09:15
Session 62: Multi-level perspectives on capability development
Mon: 13:45 – 15:00
Session 63: Political and Material Aspects of Strategy Making
Tue: 11:00 – 12:15
Session 64: Strategic Renewal through Practical Engagement
Tue: 14:15 – 15:30
Session 65: Strategy Practice, Identity and Sensemaking
Tue: 15:45 – 17:00
Session 66: Building Nonmarket Strategic Capability
Tue: 17:30 – 18:45
Session 60: Blurring the Boundaries of Strategy Work

Strategic Management Society