Giada Di Stefano is an Associate Professor of Strategy at Bocconi University. Her general research interests are in the area of innovation, knowledge, and organizational learning. More specifically, she studies the creation and transfer of knowledge, with particular emphasis on creative industries and the role played by social and institutional forces, such as social norms. Her work has been published in the Academy of Management Journal, Academy of Management Perspectives, Advances in Strategic Management, Industrial and Corporate Change, Research Policy, Strategic Management Journal, and Strategic Organization. Her research has also been featured on the Financial Times. In 2011, she was awarded the Best Dissertation Award of the AoM TIM Division. In 2015, she was runner-up for the Emerging Scholar Award of that same division. During the 2016 SMS Annual Meeting, she received three best-paper awards for my most recent work. She currently serves as an Associate Editor for the Strategic Management Journal, and is in the editorial review board of Strategic Organization and Journal of Organization Design. She has been elected in the Leadership team for the Competitive Strategy Interest Group of the Strategic Management Society, where she also serves as a Representative-at-Large and Engagement Officer for the Behavioral Strategy Interest Group (2017-2019). Between 2013 and 2017, she has served on the Executive Committee for both the STR (formerly BPS) Division and the TIM Division of the Academy of Management. At Bocconi, she teach courses on Strategy and Managerial Decision Making, and is affiliated with BELSS and iCrios. Prior to joining Bocconi, she was a faculty member of HEC Paris, where she is still part of the SnO Research Center. Prior to joining academia, she worked as a product manager for L'Oréal Paris.